COMMUNITY ACTION WEBSITE RE-DESIGN
The Project
Community Action Pioneer Valley (CAPV) is one of the largest anti-poverty agencies in the Pioneer Valley of Massachusetts, yet their current site lacks a visual brand continuity and the ability for users to easily navigate the services offered at CAPV.
Using approved wireframes, Common Media will build the new CAPV website in a new instance of WordPress, using standard and custom content types (posts and pages), themed using existing CAPV styles.
My Role: Lead designer, QC tester | Timeline: 12 weeks
Visual Design
As part of development planning, Common Media will create a visual design style guide for the WordPress website, following the Community Action Branding Guide.
Original CAPV Colors
Original CAPV Site Font
MONTSERRAT
Added Colors
No original design styles are created for the new site — existing site styles will be consolidated and re-created for the new site.
Page Types (Templates)
The new WordPress site will be developed to include the following page types/templates:
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Homepage (unique, one instance)
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Sector landing
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Program
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Basic page
Wireframes
The goal for the wireframes were to reorganize the site so users can navigate it by service, as opposed to department, as it is currently structured.
Navigation
Footer
Homepage
Sector Landing
Program
Basic
Design Rounds
Two rounds of design with one round of design critiques were implemented.
The second design round is implemented as the final for desktop.
Navigation
Homepage
Sector Landing
Footer
Basic
Program
Components
Mobile Prototype
Finally
Through this process of being the lead designer of a website redesign, I've learned that having more than two design rounds can lead to many a crossed eye!
Because the original site was designed in Wix, completely creating a brand new site in WordPress changed up how my initial wireframes got made into the first mockup screens. I took into consideration Wix's design limitation at the time and then adjusted the designs to be more of what the client wanted in terms of usability.